In my years of working with businesses on their marketing systems, I’ve experimented with dozens of CRM and marketing automation platforms. I now use and recommend one exclusively: High Level. Here’s why it stands out, and why it might be the best single investment a growing small business can make.
What High Level Actually Does
High Level is a full marketing automation platform, not just a CRM. It includes contact management and pipeline tracking, automated email and SMS sequences, two-way SMS messaging, appointment booking and calendar management, a website and landing page builder, Google and Facebook review management, and a conversation inbox that brings all your messages (SMS, email, Instagram, Facebook) into one place. In short, it replaces multiple separate tools with one unified system.
The Integration That Changes Everything
What makes High Level genuinely powerful for small businesses is the integration capability. Your website forms, Google Ads leads, and phone enquiries all flow directly into High Level. The moment a lead comes in, the system automatically sends an acknowledgement text, starts a nurture email sequence, and adds the lead to your pipeline. This means no lead ever falls through the cracks – regardless of how busy you are.
What It Costs
High Level starts at around £97 per month for a standard account. That sounds like a significant monthly commitment, but consider what it replaces: a separate email marketing tool (typically £30-80/month), a booking calendar (£10-20/month), a CRM (£20-100/month), and potentially a website builder. The combined saving often exceeds the cost.
How I Set It Up For Clients
I set up and manage High Level CRM for my clients as part of my full marketing service (£597/month) or as a standalone service from £99/month. This includes building the workflows, connecting to your website and ad campaigns, and training you on how to use the system. Get in touch to discuss getting High Level set up for your business.
