Business coaching gets a mixed reception. For every business owner who swears by it, there’s another who views it as expensive, vague, or the preserve of large corporations. Having been in business for 25 years – and having worked with a coach myself at key moments – I have a fairly direct view on this.
What Good Coaching Actually Does
A good business coach doesn’t tell you what to do. They ask you the right questions so that you find the answers yourself. This distinction matters. You know your business better than anyone. A coach’s job is to help you see it from the outside, challenge assumptions you’ve made, and identify the specific things that are holding you back or that represent your biggest opportunities.
The Specific Value I’ve Seen
In my experience, business coaching delivers the most value in four areas: clarity of direction (knowing what you’re actually trying to achieve), accountability (having someone to answer to when you say you’ll do something), identifying blind spots (the things you can’t see because you’re too close to the business), and confidence in decision-making (particularly for decisions involving significant investment or change).
When It’s Not Worth It
Coaching isn’t worth it if you’re not genuinely open to challenge. If you want someone to validate what you’re already doing, you’re not ready for coaching – you’ll spend the money and nothing will change. Coaching works when you’re honest about the gaps in your knowledge or performance and genuinely want to close them.
My Approach
My coaching sessions are 90 minutes, practical, and focused on real outcomes. I charge £99 per session or £247 for three. The first consultation is free. I’m not interested in long, vague programmes – I want to help you identify specific actions that will make a measurable difference. Find out more about my business coaching or book your free first session.
